W.A. & A.C. Churchman, a branch of the Imperial Tobacco Company, issued several popular cricket-themed cigarette card sets during the 1920s and 1930s, featuring prominent cricketers and team colours.
These cards were designed as marketing tools to boost brand loyalty, with the most famous cricket-related sets issued in 1928 and 1936. The set of 25 cards highlighting the official colours of various cricket teams, in this presentation, was issued in 1928.